Terramar
Client
Terramar Brewstillery
Project
Beer & Cider Package Design
Services
Brand Storytelling, Creative Direction, Package Design
THE ASK
Terramar Brewstillery came to us for help developing their brand story and debuting their excellent craft beer & cider on the shelf for the first time via authentic, engaging package design.
THE INSIGHT
Terramar truly is a product of its environment – nearly every ingredient comes from the surrounding Skagit Valley, with flavors inspired by the brewstillery’s stunning location where land meets sea in northern Washington state. So, it was only natural that we reflect the beauty and bounty of this spellbinding region when sharing it with the wider Pacific Northwest.
THE EXECUTION
An intensive brand positioning workshop revealed a truly unique story worth telling and inspired package design that celebrates the history and terroir of the valley. An adaptable design system ensures that each new release isn’t reinventing the wheel, but instead is building upon the brand awareness of the beers & ciders that came before it.
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