Crux Fermentation Project
Client
NØMØ by Crux Fermentation Project
Project
NØMØ (re)Brand
Services
Brand Strategy, Package Design, Graphic Design, Creative Direction, Unexpected Awesomeness
The Ask
With N.A. beer skyrocketing over the past few years, Crux decided it was time to go big with their NØMØ line of N.A. craft beers – creating a sub-label with it’s own brand, style and artwork.
The Insight
N.A. craft beer empowers us to get active and go further without that dragging feeling. Let’s get out there!
The Execution
Our second collaboration with local artist @SpringBreakJake, the handmade artwork for NØMØ’s line of N.A. beers embraces the outdoor lifestyle of it’s patrons while standing apart from the lifeless designs of fellow non-alcoholic options on the shelf. Meanwhile, the NØMØ brand identity is a distinct departure from Crux’s traditional craft collection, easily identifiable by its trademark “Ø”. NØMØ is poised for a big year... stay tuned!
