Deschutes Brewery
Client
Deschutes Brewery
Project
Pacific Wonderland Lager
Services
Video Content, Graphic Design, Print Collateral, Creative Copywriting, Social Media Content, Photography, Creative Direction, Digital Film Content
THE ASK
Deschutes Brewery came to us asking for a film to promote the 2017 debut of their dry-hopped Pacific Wonderland Lager, a sessionable brew inspired by the natural beauty of their home state of Oregon.
THE INSIGHT
Coined in the early 1960’s and commemorated with a state license plate that’s been brought back time and again due to popular demand, “Pacific Wonderland” is the nickname we've given to this place we call home. So, we hit the road to capture what makes this place (and beer) special.
THE EXECUTION
Traversing the diverse terrain of Central Oregon and beyond, we partnered with local action sports photographer Pete Alport to tell the story of Oregonians celebrating the natural beauty of their home state alongside a beer brewed specifically to commemorate this Pacific Wonderland we’re lucky enough to call home.
