Client

Sister’s Coffee Co.

Project

Brand Identity

Services

Identity Design, Creative Direction, Brand Storytelling

THE ASK

Over the last 35 years, Sisters Coffee Co. has become an Oregon institution. Flask was recruited with the delicate task of reimagining the famous brand’s story and visual identity for the next 35 years.

THE INSIGHT

A family business passed down from one generation to the next, the spirit of the mountain west runs through the veins of the Durhams. This is a place where the values of the past hold true and every cup feels like a warm welcome to a freer state of mind.

THE EXECUTION

When reimagining Sisters Coffee Co.’s visual identity, we sought to elevate the word marks, badges and icons while paying respect to the past – hand-drawn lettering and branding iron-inspired marks recall the Old West origins of the town of Sisters, while colors inspired by the High Desert landscape emit a feeling of calm tranquility akin to that first sip in the morning.