Crux Fermentation Project
Client
Crux Fermentation Project
Project
Coaster Book
Services
Brand Strategy, Graphic Design, Creative Copywriting, Photography, Creative Direction, Unexpected Awesomeness
The Ask
Crux Fermentation Project came to us looking to share their story – to set the record straight when it comes to who they are, and where they’re going.
The Insight
The result: the world’s first ever Coaster|Book.
The Execution
Created over a year, this oral-history of Crux is their story, in their own words. Featuring text made entirely from staff quotes, and photography captured in a single day at the brewery, this book is intended to be read in the time it takes to enjoy a pint of Crux’s next-level beer.
And made with a true cork cover, this book is truly “all about the beer”.
