purejuana

Brand Launch

Client

purejuana

Project

purejuana Launch

Services

Brand Design, Advertising Creative, Experiential Marketing, Video Production, Package Design, Photography, Creative Direction, Marketing Strategy, Brand Storytelling, Identity Development, Unexpected Awesomeness

THE ASK

purejuana is an innovative THC-powered cannabis product powering the cannabis cocktail revolution. purejuana came to Flask looking for a one-stop solution to all of their launch needs: building a brand from scratch and preparing it for launch.

THE INSIGHT

purejuana offers the purest expression of the cannabis plant ever created, for the purest cannabis experience ever. It is a premium drinkable THC product with unheralded control over your experience. Nothing like it has existed before. In other words… you have to try it to understand it.

THE EXECUTION

purejuana has to be tried to be believed. To inspire trial, we crafted an experiential campaign led by the world’s best bartenders - legitimizing the product as a cocktail ingredient – that gave cannabis and cocktail connoisseurs alike the motivation they needed to try something as new and mysterious as purejuana. Always premium, purejuana content and events delivered on the promise of the product: pure expression. pure experience.