DISCOVERY

Day One

10-1pm

- Background (company origins, culture, ambitions)

- Process (product strengths, weaknesses, differentiators)

3-5pm

- Audience (developing personas)

- Competition (strengths and weaknesses)

5-6pm

- What We Believe to Be True (alignment + dissection of values)

Day Two

1-4pm

- Audience Intersection (aligning our values)

- Competitive Positioning (our fit into the market)

4-7pm

- Testing Our Beliefs (are we special? does our audience care?)

- Our Story (who we are, what we do, and why you should care)

Follow-Up Deliverables

- Manifesto + Positioning Statement (our ‘North Star’ language)