Calling all Marketers, Strategists and Creatives!

What are the THREE most important things to know about Company X when developing a Marketing Strategy?

How is Company X different from the competition?

How does Company X connect emotionally with their customers?

What is unique about Company X's product/service?

What is Company X's tone/personality?

Who are Company X's customers (demographic/ICP)?

What are the customer's existing pain points?

Why will customers choose Company X instead of the competition?